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Andreas founded Ayuda Media Systems in 2003 with the mission of building the world’s best out-of-home system for media owners.

As CEO, Andreas oversees all aspects of Ayuda, including sales and marketing, and he continues to drive R&D innovation into the Ayuda Platform, which consists of functionality such as proposal generation, CRM, contracting, billing, leasing, Web POP, financial reporting, business intelligence, a free open-source digital player and a digital CMS called Splash (which won an award from Microsoft in 2012 for Azure Application of the year).

Prior to founding Ayuda, he worked for Microsoft Corporation (in Redmond, Washington) for almost a decade across various divisions – most notably Microsoft Research where he pioneered next generation digital media experiences for Windows and authored multiple patents in that space.